Interview: Defined Concrete

How we helped Defined Concrete double their revenue in 2010.

What advertising channels were you using before?

We were using Canpages, Yellow Pages, and a few local classified papers.

Did you see an increase in leads when you hired us?

Yeah, there was a significant increase. More importantly though, there was a significant increase in the quality of the leads. In the first year of our new website we increased the average priceof each contract by 30-40%.

So did that affect your revenue?

Yes. In 2009, when we relied on the Yellow Pages, Canpages and a few local classified papers we had a revenue of $126,000. In 2010, when we redesigned our site and started online advertising our revenue nearly doubled to $215,000.

How many telephone leads do you get on a normal week?

Approx. 5-10

And how many email leads?

Approx. 3-4

How does your website make you feel?

I'm proud of it. I see it as a very important tool in running the business and look forward to continuing to develop it.

What have your customers said about your website?

Most have simply stated they enjoyed how professional it looked and how easy it is to access information.


Pricing


One Page website $399

Includes:
- Beautiful 1 page website
- Domain Name (www.yoursite.com)
- Email address (yourname@yoursite.com)
- Custom website design
- Search Engine Optimized
- Twitter + Facebook Integration
- Content Management System (so you can update your site)
- One month free of marketing

Approximate Turnaround:
- 25 business days (from receipt of payment and all content)

Multi-Page website $699

Includes:
- Up to 8 pages
- Domain Name (www.yoursite.com)
- Email address (yourname@yoursite.com)
- Custom website design
- Search Engine Optimized
- Twitter + Facebook Integration
- Content Management System (so you can update your site)
- One month free of marketing

Approximate Turnaround:
- 25 business days (from receipt of payment and all content)

Marketing $199 / month

Our comprehensive online marketing package is a lead generating machine.

We'll advertise your website to your local demographic across Facebook, Google, Bing and more.

Our marketing has been known to attract over 40 leads / month.


Contact

We'd love to hear from you. Feel free to email us at steve@benjaminsdesign.ca or call anytime 604-302-2732.