Marketing is one of the most important aspects of running a business. In order to continue gaining new customers, you must continue to show what your business is capable of. Lanyards are one of the best ways to market a product or service. However, when many people make this product that do not do a great job of making it stand out. It is important to understand how to make your product stand out by taking a couple of easy steps to take it from normal to awesome. The following are some tips and tricks on making your lanyards stand out from the competition and appeal to customers.